Tuning into culture

By tapping into a youthful craving for uninhibited self-expression, we gave JBL new meaning: a True Original, boldly expressive and purposefully playful. We evolved JBL’s visual and verbal identity, extending its equity across product categories and geographies - empowering teams and external partners with the tools and training to ensure global cohesion. From loud, to resonant.

Work led by our team while at clarkmcdowall