Reimagining a coffee portfolio

We partnered with Starbucks to reengineer its ready to drink coffee portfolio, globally - setting a long term vision to establish true purpose for each of its offerings. Starting with the consumer, we defined clear roles and guardrails for an iconic collection of crafted coffee beverages, along with a blueprint to guide the transition over time. A global coffee architecture, energizing business.

Work led by our team while at clarkmcdowall