Making climate science snackable

We partnered with Post to create an irresistible brand that would invite climate curious, mainstream shoppers to take a bite out of climate change. Making serious science fun, we built a brand that brings a breath of fresh air to the cracker aisle: brand vision and purpose, name, product shape, visual and verbal identity, messaging and comms. From idea to launch, seeding real change.

Work led by our team while at clarkmcdowall