Oklahoma City Thunder

Building a legacy brand in sports

We partnered with the Oklahoma City Thunder for 6 straight years, transforming their brand from a fiery start up to a legacy in sports. We codified their DNA and reimagined their visual and verbal impression across every aspect of their ecosystem, from fan facing campaigns to talent experience strategy to player engagement. An unforgettable journey, with enduring results.

Work led by our team while at clarkmcdowall

  • Brand Strategy
  • Talent Strategy
  • Visual Identity
  • Naming + Tagline + Messaging
  • 360 Campaigns
  • Brand Training
See more work

Looking to make a leap?
Let's connect.